President of Dave Arch and Associates, Inc., an authorized licensee of the Sandler Sales Institute®, Dave Arch, a best-selling author, internationally recognized speaker and conference presenter serves as the National Training Consultant for the Sandler Sales Institute and its 220 franchisees.
Drawing upon twenty-five years of training experience and a twelve year background in personal and family counseling, Dave's sales training workshops are featured annually at national conferences.
He has authored a dozen resource books currently used throughout the training industry.
Put simply, Sandler makes our sales personnel look very different to prospects than our competition, who are using a potpourri of classic sales pitches. I commend you and your network of Sandler Training franchisees for the consistently solid training we have received. As you can probably tell, First Capital remains committed to the Sandler® system!
David H. Pendley, President
First Capital Corporation